Telstra is a global technology company that empowers businesses to thrive in a connected world. They deliver transformational experiences through innovative connectivity, collaboration and IT solutions, via one of the world’s most advanced networks.

My role: UX/UI Designer

Team: Product Manager, Content Strategist, UX Writer, UX Designers, UI Designer, and Developers.

Tools: Sketch, Axure, Miro

Goal:
Unifying the buying experience, creating a perception of one store for all products. Reducing the effort of the customers in selecting the product family and contract allowing them to make an informed decision at the start of the ordering process. This would reduce the number of abandoned digital sales.